Vision + Value Book Series: Logo Design accompanied by the design of three Book Covers from a series of six.
The Vision + Value series merges arts and sciences, showing where the two fields overlap and interact. I incorporated the lower case Phi symbol from the Greek alphabet into the logo because this symbol is used to represent the Golden Ratio,
a Mathematical ratio that is found frequently in nature and is often applied within both art and science. The covers designed with an organic form on the hard cover to represent the arts, and an overlayed transparent, plastic layer with a diagram of the organic forms structure to represent the science.